A Fair(way) to Find New Clients

It’s summer and I want to go hang out up north.  As such, it makes sense to find some clients up there.  So, I’ve begun marketing to country clubs (they’re rather abundant in vacation towns).

Anywho, I figured it might be a good idea to start small.  So, I began with the one at the edge of my neighborhood – Pontiac Country Club, in Waterford, MI.  As this doesn’t really require much more explanation, I’ll just jump right to the pictures.

Would you golf here?

- Jon

Danger? Where’s My Camera?

It was about 10ish years ago, but I remember it rather clearly.  I was sitting in my room with headphones on (quite loudly) and I could still hear these thumps.  It was probably more “felt.”  With the music off and standing on the back porch, the remote wail of sirens filled the evening.  The thumps continued.

So, my father and I piled in the van and drove through neighborhoods around us trying to see what happened.

Through the trees we saw the sky glowing, but the color was coming from the ground.  As we rounded the K-Mart, we saw what was causing the commotion.  There was a blaze we could feel from a quarter mile away.  Jets of fire were shooting 50 or 60 feet into the air.

Clearly there was too much hullabaloo for us to really understand what happened, but from the crowd that had gathered, we deduced that a shop owned by a hydroplane boat racer had caught fire.  We tried to get closer but were dutifully turned back.  The following day, we found out that the tanks of racing fuel had somehow combusted and compromised the acetylene equipment.  When I walked down to see the building, I saw that an entire wall had been blown outward as though The Hulk was inside.

A decade later and well into a career in photography, I still think about the pictures I would have gotten had I had a camera with me.

This also brings up the “photo journalism argument.”  Is is OK to profit from taking pictures of things or events that destroyed someone’s life or income?  I suppose I still haven’t decided which mindset I have.  So until that point, I’ll continue to take pictures of things that intrigue me.

As you can probably guess, there was a fire.  It was at a tree maintenance company about 3 miles from my house.

- Jon

History Repeats Itself

When it rains, it pours.  When it rains dogs… well, speaking in meteorological terms, that’s impossible, but the idea of it is straight awesome.

The last three posts were all about our fuzzy, drool-covered, blanket-hogging, best friends.  So I see no need to stop while we’re on a roll.  Here’s dog post numero 4.

Back in another life (it was something like 6ish years ago) I worked at a dog training company for about a year.  Recently I got back into the whole Rescue League scene and organized a pet adoption fundraiser (That post down there has all the nitty gritty).  Well, in the process of organizing the whole thing, I found myself in touch with that very same trainer.

You’ll never guess what happened.

OK, you probably will.  I mean, why else would I be writing a post about this?  So to answer the question that’s clearly been screaming from the dark recesses of your mind: YES!  Yes I have taken even more pictures of dogs.  Not only that, but I also re-branded his company.  It looks pretty spiffy if I do say so myself.

Also – not sure how many of you fine folks have adopted or are about to adopt, but I would like to mention that Canine Resolution has my highest level of approval when it comes to learning how to make the best of your time with your best friend.  Tell ‘em Jon Kopacz sent ya.

Here’s some pretty stuff.  Have a gander!

- Jon

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Head Of The Pack

I would apologize for three dog posts in a row… if it weren’t awesome.  But, as it is, dogs are pretty much the best thing in the entire world.

Everyone agrees?  Great.  Let’s move on.

So back at the beginning of the month I mentioned that I was doing some work for Pedigree’s Dog Adoption Project.  While that was an awesome experience, it was only the tip of the iceberg.  I got the Pedigree job as a referral from The Michigan Animal Rescue League.

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Back, about 2 and a half years ago, I did a bit of volunteer photographic work for the Rescue League.  You can check out some of the images in my fine art gallery (click that image on the right to link to it).  It culminated in a couple small photo shows at local galleries and a bit of work for the Rescue League to use on their site and such.

This time, while I was already digging in, I figured I might as well give it my all…. so here’s what’s going down:

The Rescue League needed a commercial.  This place has been helping you find your best friend for over half a century.  People should know how awesome they are.  So that happened.  Check it  -


While I was working on the commercial, one of the volunteers came up with the idea to strap a camera to a spoon and give peanut butter to all the dogs.  The whole concept made me feel like a child ’cause I wasn’t smart enough to come up with such an awesome idea… but that’s beside the point.  For your viewing pleasure, here’s a boat-load of dogs eating peanut butter:

All the media is fine and dandy, but I felt this time around it would be better to keep pushing and put together an event.  So here’s the deal.

My longest-running client owns a bowling center and restaurant in Commerce, MI – Wonderland Lanes and The Mad Hatter Pub.   He happens to also love dogs.

He’s graciously agreed to host a pet adoption fundraiser on May 5th.  There will be food, music, glow bowling, art sales, and – of course – lots of dogs and cats ready to love you forever.  Here are the details:

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You should totally come.  Even if you don’t bowl, the food is great, it’s a great cause, and how else would you rather spend a Sunday than playing with puppies and kittens?

See you there!

- Jon

A Legacy For The Ages.

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This Tuesday my golden retriever, Murphy Riley Kopacz, passed away.  He is 11 & 3/4 years old.

It’s sad.  The events of the last 3 weeks cycle through my head on a loop and it hurts.  But that’s where it stops.  Everything else is happy and, frankly, hilarious.  I just have to think about who he is and not about what happened.

He pooped on a shrew at the park in February.  That kind of thing doesn’t happen.  He hunkered down just as the little guy popped out of its hole to see what was going on… imagine what went through that shrew’s mind.  Hilarious.

We ran out of dog food one morning when he was about 5.  So we gave him a can of SPAM.  You ever see a dog try to eat a cube of SPAM?  It’s terrific.  Every time they try to take a bite it slides across the floor.

I was about 22 when I was hanging out with him on the beach.  A couple of rather attractive young ladies walked past and exclaimed how “OMG absolutely adoooooorable he was and if they could PLEEEEEASE pet him.“  Knowing precisely how to use my dog’s charm for my own gain I of course said that they could…. then he brought them half of a rotting dead catfish.  That one was probably funnier to him than it was to me.

Here are a few of the things he was by my side for:

  • The end of high school
  • 2 cataclysmic exes
  • The best relationship anyone could ever have (her name is Ashley and he ran to HER when he was in trouble).
  •            – Fun fact: Ashley was terrified of dogs until she met my 100 pound, teeth filled, carnivorous beast.  Now she loves dogs.  Yeah – Murphy did that.
  • 2 degrees
  • The entirety of the development of my career.
  • weight loss
  • weight gain
  • He was also the inspiration for me to undertake the longest-running project of my career.

He’s my hero.

If you knew him, you already knew how awesome he was.  For those who didn’t, here’s a look at Murphy

- Jon

Im-paws-ibly Awesome People

While a small handful knew some details, the campaign went live this weekend, so I can officially unleash (as it were) the project.

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A few weeks ago, I was hired by Pedigree, these guys –>  https://www.pedigree.com/ 

For a bit, now, they have held a national competition where a number of rescue shelters receive free dog food for a year.  The event is divided up regionally and during this round, Metro-Detroit was one of the picks.

As for my part, I was tasked with documenting the goings-on at the rescue shelters in Flint, Pontiac, and Dearborn.

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Those you who know me know I am an animal lover and have a very hard time dealing with, knowing about, or being exposed to the many ways people mistreat animals.  That said, I understand the feeling a lot of people have when they visit a shelter.  It seems depressing and hard for the animals – and it is.  It is especially hard when a dog or a cat is used to having a home and is suddenly thrust into what probably seems to be a jail.

I could keep explaining the negative side, but you’re on Facebook, you see the news, and you watch the commercials.  So, I won’t drive my point home any further.  What I WILL do is tell you about the other side of the story.  I want you to know about the people that make these shelters work – the staff and volunteers.

The definition of volunteer tells you a bit about a person right from the start.  They aren’t being paid, they aren’t receiving time off work.  These folks are giving up their time to help with a situation a lot of people don’t want to even hear about.  More than that, they LOVE these animals.  When a dog has been at a shelter for five years, you might look at it and think it has nothing left and it will never be happy again.  Then that one person – THAT DOG’S volunteer – walks in and it’s like he’s a brand new dog. Tail wagging, ears up.  It’s his favorite person in the world and they’re there just to see him.

The “staff.”  I don’t like that word.  It implies that this is simply a job.  Now, don’t get me wrong.  It’s their job, but it’s also their life.  At each of the shelters I photographed, I found out the staff members regularly foster dogs at their homes, teaching positive behavior and building emotional bonds, knowing that they will have to give up the friendship so that the dogs can have  happy lives.  Trust me when I say this is a LOT more than a job for these people.

While this project is all well and good, I’m using it as a platform for something much bigger.  Confirmation on a few planned events should come down the line early this week – so stay tuned for the updates.  Plus, a few videos are on their way soon.

In the meantime, check out some of the shots from the three shelters.

To vote for the region to win free dog food, swing by the Facebook page, here.

This campaign may change the lives of a number of dogs, but there are tens of thousands out there that could desperately use your help.  Shelters are constantly in need of things like food, cleaning supplies, newspaper, and bedding.  Those last two are things you probably have sitting in the corner of your basement waiting to get thrown away.

Please look up your local shelter and drop off a thing or two.  It may only take a second of your time or a bit of spare change, but it can make all the difference in the world to a pet that need s home.

If you would like to see the full gallery of images from the different shelters, click here.  All the pictures are for sale and half of all proceeds are donated to the shelter where the picture was taken.

Thanks guys

- Jon

 

Still as sporadic, slightly more understandable.

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A question I get a lot is “What have you been up to?”  or sometimes “What projects have you been working on?”  There are assorted variations of this question, but they pretty much all mean the same thing.

I usually respond with… OK – no.  There is no usual response, because it’s so rare that I have more than one current project sharing similarities that we can just pretend it doesn’t happen.  Next week I may be working with an architectural-agricultural hybrid company, a local animal shelter, a community-based restaurant, and a national organization conducting a student competition.  I mention these examples because there was a week last summer where those were the open projects I was working on.   (It was a busy week).

So when I answer the first question and describe my current clients, I’m almost always greeted with the same follow up question, “Oh, wow.  So you’re taking pictures for ALL those?  What are the pictures of?”

Ah.

This seems to be the general consensus about my company and I figured it was time to elaborate a bit on what I do.

Let me begin by saying this is a completely understandable thought process and if you glance up to the those giant words at the top of this page, you’ll agree with me.  I began my company as a photographer and for all my dabbling and involvement in other forms of media, if I find myself going a week at a time without using my camera I get all shaky and my hair starts falling out… OK it’s not THAT bad, but I do find myself daydreaming about the next project in which I’ll actually get to create an image.

So, honest and true, when I’m face to face with a person and they mention that they’ve heard I’m a photographer, I don’t mine.  In fact I actually get a bit of pride out of hearing that.

But when it comes to clients (we’re talking businesses, here) I regularly find that they’re trying to put out new media and have over half-a-dozen contractors assigned to as many different things… and none of them are even talking to each other.

It makes sense for each person to have their own style and that’s what gives a healthy dose of diversity to any good marketing campaign.  But for the finished collaboration to come together in a clean fashion there has to be… well, collaboration.

That’s where I come in.

I may be a photographer, but I’m also a videographer, graphic designer, consultant, and advertising professional – and my client list is rather, shall we say, varied.

More than that, I work with a tight-knit group of media professionals that specializes in everything from web design, branding, and marketing to layout, copy-writing, and packaging.  So when a project on a massive scale comes along or when six assignments come in at once, that are just too much fun to turn down, I can still guarantee success and some top-notch quality.

In the end, when I explain what I’m working on for a certain client, people aren’t usually expecting my answer.

So, I made this to help me explain things a bit more clearly.

- Jon