This has been in the works for about 3 months now.
Since the start of term, I wanted to put together a booklet – kind of like a process book (showing clients how I get to the end of a project). So, I did.
I won’t ramble about it, as it’s intended to be fairly self-explanatory. I wouldn’t mind some thoughts and opinions, though.
Whadaya think?
– Jon
It’s rare that I get this geeked about a project, but this one really came together – and we aren’t done yet.
You may recall this post and this post from the last couple months. I have been part of assorted groups focusing on art direction and team-oriented projects. For this round – the assignment was “dessert.” We may have gone a bit off the reservation…
Our focus was on taste – specifically, a taste that you would go through horrible experiences just to enjoy.
As with each previous set – our teams got shuffled before-hand. This time around Jessica McIntyre, Brian Doig, Nancy Garcia, and myself got our sweet tooth on.
– Be sure to swing by in the next week or so – we’ve got some video with your name on it.
**No dogs, street-fighting girls, or business men were seriously injured in the making of these images.**
– Jon
Hey! I shot a menu! It was a delicious day…
You may have seen this post (in fact my very first post). For the past 8 months or so, I have been acting as visual/marketing coordinator for a local bowling center (Wonderland Lanes in Commerce, Michigan).
There’s been stuff like advertisement photos, event coverage, high school leagues – basically full coverage. Even busted into logo and business card designs.
Recently the hard and heavy phase of projects got under way. Wonderland is home to The Mad Hatter Pub. However, unlike the everyday bowling bar – this place has some tricks. Comedy night’s a huge hit, as is Wonderband. Basically there’s some ambiance you wouldn’t expect.
Of course the food is a welcome surprise, as well. That’s where the menu comes in. A little bit ago we began getting the raw “ingredients” set up for all the upcoming promotional material. With the culinary mastermind, Bobby Durrant, the whole shoot got knocked out in one day. Now, extra-designy Ashley Lawler is in progress of menu layout.
There’s to be a heck of an unveiling for the new items, but – for you folks – here’s a little sneak peek.
– Jon
We’re back for round 2 of the collaborative projects. You may have seen the first post a little while ago. For those just joining in, allow me to recap: I began participation in a series of group endevors. Each round involves an art director, a photographer, and a variety of other individuals (positions as needed). We trade roles for each new project.
Basically, it’s a set of group building exercises.
The time around, our team tackled some tough technology (see what I did there?) Anyway, one of the more important concerns in today’s world of digitally-creative individuals is security. Our ads are a look at ioSafe’s nearly invincible hard drives. Dave Rodriguez, Nancy Garcia and myself decided to go “stereotypical” on the security.
As always – opinions and comments always appreciated.
– Jon
For the next few months I’ll be involved in a set of group assignments. It’s basically a practical rundown of job delegation (art director, photography, designer, wardrobe, props, location…) In the end it will provide useful insights into working with a professional team in an environment where everyone has a different opinion and a different eye for art.
These past 2 weeks we’ve been focusing on an ad series for a household product. In terms of the specifics, that was about it. Household product. 3 spreads.
2 other individuals on the team, Ryan Schafer and Nancy Garcia, along with myself decided Listerine, when presented in the right light, could hold some comedic value.
We went with juxtapositions as an a attention-grabber. Enjoy!
– Jon
And a special thanks to Marcus Samland for releasing his inner nerd in all its glory.
I always like building little sets. I did one with a drawing figurine (that’s for a later post).
It’s fun because of the details. OK it’s also a nightmare because of the details; but when you get to the end and can say that you hand crafted every single insignificant piece of the image, it’s just a good feeling.
I wanted to shoot an ad. Lucky for me, the alcohol industry puts out a new flavor of something or other every 12 hours or so (that may be an exaggeration, but not by much). Anywho, it afforded me the opportunity to come up with a project for myself that hadn’t been done before. … Now, before I continue, I must say – when it comes to liquor, I’m a purist. If it’s already good, don’t mess with it.
This is the exception.
Bacardi pulled off something special here. If you’re a spiced rum kind of person, you should go try it…. actually you should try it while you finish this post. It would really enhance the experience…. but I digress.
I wanted to make an ad and to do so, I tore through an ENTIRE bag of charcoal to find/make just the right pieces. Those chunks of wood – scavenged from a tree that was recently “chipped.” Spent an hour getting the blackening “right.” ARTS AND CRAFTS, PEOPLE.
So take a gander and see what you think. I like the top one, everyone else likes the “smokey” shot. Comments always welcome.
– Jon
Alright folks – It’s time to kick off this shindig with some current work. For the past number of months (maybe 4 or 5, but it’s really irrelevant) I’ve been working with a local bowling center to spruce up their image and show the community how super-totally-completely-awesome a night of bowling and togetherness can be.
If you are in or around the Commerce, MI area and want to go out for the night, swing by Wonderland Lanes (http://wonderlandlanes.com/) and be sure to meet Dave, the owner. He’s awesome.
Now… pictures!
JonKPhoto 