bacardi – JonKPhoto

Hey! I made a book!

In fewer than 2 months, a handful of things will happen: Christmas pandemonium will be upon us, I will engage in my first “holiday break” in years without molecular bonding between myself and a Zelda game, and I will participate in a portfolio/career show – where I will be presented to prospective contract-ees much like a slab of cow-meat is waved at overweight Americans on the 4th of July.

But I suppose I’m clinging too strongly to my personal feelings about the whole thing. In the end, I could wind up in a contract with Diesel Jeans or something… I guess we’ll see.

The super-awesome-fantastic-great-plus side of the whole ordeal is that it has forced me to finally make the portfolio book I’ve been avoiding for quite some time (years). Of course the benefit of me waiting this long is that the thing is rather up-to-date.

I could explain the finer aspects of the ProLine Paper, the beautiful image-wrapped cover, or even the hours of nervous twitching as I meticulously determined which image to place next to which. But, in the end, you probably don’t care and may not ever touch, caress, stroke, or in other words fondle this glorious, printed, eye-seducer.

So, I’ll just show you an Issuu render of the thing.
Enjoy!

– Jon

(OH- and in you’re interested in a superb coffee table book, shoot me an email and we’ll make some magic happen!)

I always like building little sets. I did one with a drawing figurine (that’s for a later post).

It’s fun because of the details. OK it’s also a nightmare because of the details; but when you get to the end and can say that you hand crafted every single insignificant piece of the image, it’s just a good feeling.

I wanted to shoot an ad. Lucky for me, the alcohol industry puts out a new flavor of something or other every 12 hours or so (that may be an exaggeration, but not by much). Anywho, it afforded me the opportunity to come up with a project for myself that hadn’t been done before. … Now, before I continue, I must say – when it comes to liquor, I’m a purist. If it’s already good, don’t mess with it.

This is the exception.

Bacardi pulled off something special here. If you’re a spiced rum kind of person, you should go try it…. actually you should try it while you finish this post. It would really enhance the experience…. but I digress.

I wanted to make an ad and to do so, I tore through an ENTIRE bag of charcoal to find/make just the right pieces. Those chunks of wood – scavenged from a tree that was recently “chipped.” Spent an hour getting the blackening “right.” ARTS AND CRAFTS, PEOPLE.

So take a gander and see what you think. I like the top one, everyone else likes the “smokey” shot. Comments always welcome.

– Jon

Tag: bacardi

I Made a Book!

Shooting ad photos. It’s theraputic.