2 posts ago I mentioned some food photos that were getting printed for a company I’ve re-branded and helped relaunch.
Well, yesterday at 4pm our doors officially opened and The Mad Hatter Pub took its first step as an actual business. Let’s recap:
About 8 months ago, I began the re-branding and “marketing” overhaul of the Wonderland Lanes (the attached bowling center). since then, I’ve been gradually mixed in more and more into The Mad Hatter Pub as kind of a full service ad agent.
To date some of my tasks have been:
Full branding (fonts, color schemes, layout standards, etc.)
Graphic unit production (menu, vinyl decals, back-lit display boards, digital promo presentations…)
Then things got a bit more involved and…:
Menu item prep instructional (consistency, people!)
To say the least: It’s been quite a run.
Yesterday was only our soft opening. The kinks get worked out this month in time for our grand opening Super Bash at the start of September.
If you’re in the Commerce, MI area or close by be sure to swing over to the Mad Hatter Pub and grab some food and drink. (A little side note: We handed out comment cards yesterday. Our food and menu got a 4.7 average out of 5).
I’d suggest a Roadhouse and be sure to tell ’em Jon Kopacz sent you.
You may have seen this post (in fact my very first post). For the past 8 months or so, I have been acting as visual/marketing coordinator for a local bowling center (Wonderland Lanes in Commerce, Michigan).
There’s been stuff like advertisement photos, event coverage, high school leagues – basically full coverage. Even busted into logo and business card designs.
Recently the hard and heavy phase of projects got under way. Wonderland is home to The Mad Hatter Pub. However, unlike the everyday bowling bar – this place has some tricks. Comedy night’s a huge hit, as is Wonderband. Basically there’s some ambiance you wouldn’t expect.
Of course the food is a welcome surprise, as well. That’s where the menu comes in. A little bit ago we began getting the raw “ingredients” set up for all the upcoming promotional material. With the culinary mastermind, Bobby Durrant, the whole shoot got knocked out in one day. Now, extra-designy Ashley Lawler is in progress of menu layout.
There’s to be a heck of an unveiling for the new items, but – for you folks – here’s a little sneak peek.