It’s rare that I get this geeked about a project, but this one really came together – and we aren’t done yet.
You may recall this post and this post from the last couple months. I have been part of assorted groups focusing on art direction and team-oriented projects. For this round – the assignment was “dessert.” We may have gone a bit off the reservation…
Our focus was on taste – specifically, a taste that you would go through horrible experiences just to enjoy.
You may have seen this post (in fact my very first post). For the past 8 months or so, I have been acting as visual/marketing coordinator for a local bowling center (Wonderland Lanes in Commerce, Michigan).
There’s been stuff like advertisement photos, event coverage, high school leagues – basically full coverage. Even busted into logo and business card designs.
Recently the hard and heavy phase of projects got under way. Wonderland is home to The Mad Hatter Pub. However, unlike the everyday bowling bar – this place has some tricks. Comedy night’s a huge hit, as is Wonderband. Basically there’s some ambiance you wouldn’t expect.
Of course the food is a welcome surprise, as well. That’s where the menu comes in. A little bit ago we began getting the raw “ingredients” set up for all the upcoming promotional material. With the culinary mastermind, Bobby Durrant, the whole shoot got knocked out in one day. Now, extra-designy Ashley Lawler is in progress of menu layout.
There’s to be a heck of an unveiling for the new items, but – for you folks – here’s a little sneak peek.