With Great Power Comes Great Responsibility – Part 1

I’ve been kicking this one around for a bit.  It’s going to be a 2-parter and I really feel it has some important stuff to consider.

I’d like to talk about retouching or “Photoshopping,” as some people refer to it.  What I’m specifically talking about is the difference between intention and an afterthought.  Often these days, with a basic knowledge of the software and a library of filters and actions, a common mindset is “I’ll fix it in post,” or “I’ll just ‘shop’ that out later.”

NO SIR!

The issue with that mindset is that it does nothing to enhance photographic skill.  Think about the 3 basic parts of an exposure – aperture, ISO, and shutter speed.  With proper control, you have to sacrifice less for a fantastic image.  Instead of having an over-exposed image, it could be sharper, less noisy, or have a deeper depth of field.  Of course your specific taste factors in, but the point is not to assume you can “fix” the picture later.

Millions of people around the world use the same software.  The odds are that someone, somewhere has processed their picture the same way.  But, every single person has had different experiences.  That why we’re different.  If more of the final picture comes from the initial capture and less from post-processing, then that much more of the picture will be unique – coming from a moment in time that you and only you experienced in just that way.

This doesn’t stop at camera settings – not even close.

If you’re composing a scene and taking your time – then take your time.  Move that empty pop can, brush that hair out of the model’s face, take a step to the side so that tree isn’t sticking out of someone’s head.  Take advantage of time and get into the picture.  As cheesy as it sounds: “BE the Photoshop before the image even exists.”

But…that being said.  I’ll get to the point of all this.

There is most certainly room for creative adjustments.  The trick is to think about the final image before the initial picture has even been shot.  That way everything lines up.  If a person is going to be isolated and put into an existing background – think about where the light is coming from.  If they’re going into a picture of a sunset, don’t use on-camera flash.  If the foreground is way lighter than the background, use a tripod and take a bunch of exposures.  It’ll look a lot better.

Of course there are exceptions – If your kid takes his first step… take the picture.  The moment is the most important and you’re working in a pretty short window.  If a fly lands on your lens as you take the shot, well, you probably didn’t notice.

Before you take a picture, pause for a second and ask yourself – “Is there anything I could fix now, that I won’t need to later?”

So, here I have a selection of a few images that have gone through some post-production.  You can see the initial (out of camera) file along with the final image.  In each instance a handful of last-minute changes were made on location that greatly improved the workflow, the look of the retouching, and that of the final image.

Stay tuned!  Part 2 coming in a few days.

– Jon

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I scream, you scream, we all scream…

It’s rare that I get this geeked about a project, but this one really came together – and we aren’t done yet.

You may recall this post and this post from the last couple months.  I have been part of assorted groups focusing on art direction and team-oriented projects.  For this round – the assignment was “dessert.”  We may have gone a bit off the reservation…

Our focus was on taste – specifically, a taste that you would go through horrible experiences just to enjoy.

As with each previous set – our teams got shuffled before-hand.  This time around Jessica McIntyre, Brian Doig, Nancy Garcia, and myself got our sweet tooth on.

– Be sure to swing by in the next week or so – we’ve got some video with your name on it.

**No dogs, street-fighting girls, or business men were seriously injured in the making of these images.**

 

– Jon

Oldy but a Goody

I’ve been gettin’ retroactive lately.

I’ve been feeling the need to restructure my portfolio – trimming down some spots, bulking up some others, creating new categories altogether…  Throughout the process I’ve been looking through my work from early on in my career all the way up to last week.  It’s been fascinating.

One of the trends I notice repeating itself is that of the “completely ridiculous.”  It seems to be a driving force in a lot of my personal work.

Which brings us to the topic at hand.

2 years ago there was a competition for a scholarship; I had to tell a story in 8 images.  As per usual, I put things off and it was dangerously close to the deadline.  Then I got a call from the accepting committee, reminding me that I still had not submitted.  I confirmed that there were still 4 days left to submit.

They corrected me.  It turns out I had gotten the date wrong.  I had less than 36 hours.

With the relentless help of Carl Amyoni, we jumped into action.

In a 30-hour shooting spree we planned the shoot, bought the props, found the locations (3 different cities), shot the pictures, and ran post production.

The project won 2nd place in the nation.

I share with you – NERDMAN.

– Jon

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Minty Fresh Work

For the next few months I’ll be involved in a set of group assignments.  It’s basically a practical rundown of job delegation (art director, photography, designer, wardrobe, props, location…)  In the end it will provide useful insights into working with a professional team in an environment where everyone has a different opinion and a different eye for art.

These past 2 weeks we’ve been focusing on an ad series for  a household product.  In terms of the specifics, that was about it.  Household product.  3 spreads.

2 other individuals on the team, Ryan Schafer and Nancy Garcia, along with myself decided Listerine, when presented in the right light, could hold some comedic value.

We went with juxtapositions as an a attention-grabber.  Enjoy!

– Jon

And a special thanks to Marcus Samland for releasing his inner nerd in all its glory.

Sirs and Ladies – Welcome to the most awesome blog ever created.

Howdy folks.  My name’s Jon Kopacz and this here’s my blog.

I’m a portrait, product, and promotion photographer in south eastern Michigan.  The majority of my clientele consists of local businesses and groups looking to do some marketing.  As such I regularly work on a lot of unique and unrelated projects.

That’s why this site is here (among other things).  Cool stuff happens and I’d like to share it with you… no, not that other guy.  Just YOU.  You know who you are…

Anyway, if you look around, you’ll find a rotating collection of previous stuff I’ve worked on as well as current projects.  You’ll also find some of the fun stuff I do on the side.  There will even be posts on interesting goings-on in the photo and design community.  Of course be sure to stop by my collection of  “people to watch.”  Either seasoned pros or up-and-comers, these folks know their business in a wide range of endeavors.

That’s all for now, but be sure to swing by soon.  Lots of fun coming your way.

– Jon K