Big-Time Post Production

I’d like to follow up my post from a couple weeks ago regarding retouching and the general process of “Photoshopping.”  To be clear this is not really part 2 of that post series.  That will be on it’s way in a few days.  This is more so the other end of the argument.

While it’s the best possible choice to get things right in-camera, sometimes it’s just not an option.  By just not an option, I mean nowhere remotely close to an option.  A good example is advertisement photography.

You probably know that no product or service is ever the same as you see it in an ad.  EVER.  If you disagree, I’d like you to compare your Whopper you’ll be having for lunch with the one on the menu.  Sure – this is slightly different issue.  That burger never existed in the first place – it was made out of mashed potatoes and spackle before the picture was even taken.  Instead, let’s focus on something clearly different than the original picture.

You’ve probably seen this video:

That’s an issue that happens more than you’d think/more than you’d like to know/ALL THE TIME.

However, there is one reason to justify such an obscene level of post production – finances.  Sometimes it’s just impractical to fly a model to outer Mongolia.  If there’s a small budget, if time constraints are fundamentally impossible, or if the picture of the setting already exists – sometimes the picture can be stitched together later.  Now, I know what you (might) be saying: “Where’s the photographic skill?  isn’t that just going to breakdown to someone drawing on a computer until the final image looks ‘good enough’ ?”

Not really.

Sure -there’s a descent amount of isolating, some burning/dodging, and a handful of trial and error.  BUT…

The picture still HAS to be correct in camera.  In many ways, it has to be “more correct” than a normal picture.  It all comes down to my favorite part of photography:  LIGHT.

If the background was photographed outside at sunset and the person/object was shot in a black studio with on-board flash, the color, angle of light, depth of field, and separation will look completely wrong .  So many factors have to be considered, I feel this type of post production absolutely qualifies as “good photography.”

Of course, I’m always open to comments and varying opinions.

That said – here’s a small sampling of some “image combination” I started as a side project a number of months ago.  Let me know what you think!

– Jon

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A Wonderfully Delicious Series

Hey!  I shot a menu!  It was a delicious day…

You may have seen this post (in fact my very first post).  For the past 8 months or so, I have been acting as visual/marketing coordinator for a local bowling center (Wonderland Lanes in Commerce, Michigan).

There’s been stuff like advertisement photos, event coverage, high school leagues – basically full coverage.  Even busted into logo and business card designs.

Recently the hard and heavy phase of projects got under way.  Wonderland is home to The Mad Hatter Pub.  However, unlike the everyday bowling bar – this place has some tricks.  Comedy night’s a huge hit, as is Wonderband.  Basically there’s some ambiance you wouldn’t expect.

Of course the food is a welcome surprise, as well.  That’s where the menu comes in.  A little bit ago we began getting the raw “ingredients” set up for all the upcoming promotional material.  With the culinary mastermind, Bobby Durrant, the whole shoot got knocked out in one day.  Now, extra-designy Ashley Lawler is in progress of menu layout.

There’s to be a heck of an unveiling for the new items, but – for you folks – here’s a little sneak peek.

– Jon

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Let’s start off with some good wholesome fun!

Alright folks – It’s time to kick off this shindig with some current work.  For the past number of months (maybe 4 or 5, but it’s really irrelevant) I’ve been working with a local bowling center to spruce up their image and show the community how super-totally-completely-awesome a night of bowling and togetherness can be.

If you are in or around the Commerce, MI area and want to go out for the night, swing by Wonderland Lanes (http://wonderlandlanes.com/) and be sure to meet Dave, the owner.  He’s awesome.

Now… pictures!

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