I am the Dragon.

Back in the day (it was a Wednesday) I taught myself a neat-o party trick: FIREBREATHING!

It’s great for all kinds of things – weddings, kid’s parties, lighting birthday cake candles, even getting rid of hornet nests.  But, above all else, visual entertainment.

Here’s a little collection of some of my favorite shots.

Now, before you say “Hey, that’s nifty.  I should get down on some of that!” you should realize the downsides.

1.)  You’re shooting fire out of your face.

2.)  Thermodynamics

3.)  YOU’RE SHOOTING FIRE OUT OF YOUR FACE!

It’s pretty much a guarantee that the first couple times you try something like this, you’ll be ending up with a quick sunburn.  That’s not to say it’ll be completely safe after you’ve had practice.

Recently, I attempted a picture while standing in Lake Huron.  I was in one of the largest bodies of fresh water on Earth.  I soaked my head before I took the shot.  I also had my back to the wind – so the fire would just get blown even further away from me, right?

WRONG.

Apparently the oxygen that was consumed directly in front of my face because of the fire was replaced, and then some, by the wind wrapping around my head.  So, be sure to stop back in a day or two for the follow up pictures on why you should know more about physics when attempting something like this.

In closing, don’t be stupid… like me.  It could end really badly.

– Jon

 

 

Going Green… Decoratively.

Due in no small part to a connection from a close friend, I’ve recently begun some business with a local/national herbalogically-minded, interior decoration-based company.  I suppose that’s a bit wordy, but it’s a pretty accurate description of what these folks do.

The company is BrightGreen and they craft “Living Walls.”     These guys —-> 

Basically, imagine a unit that allows plants to grow vertically on a wall instead of on the ground or in pots.  Also, because each unit can hold multiple small plants, you can essentially plant designs on the wall that match the decor and such.

Over the past coupe weeks, we began work creating imagery for the new product from the company, the “Grovert.”  It’s the plant-it, hang-it, grow-it yourself unit for sale at  plant nurseries in the Midwest.

Here’s a bit of of the project –  a few of my favorite shots.  What do you guys think?

– Jon

Oh lookie – I have a commercial!

As you may have noticed (or maybe not) I’ve been lacking a bit on getting up “the content.”

Well, sure, I’ve been busy with some jobs – BUT – more importantly…

Jon’s learning video.

Yes indeedy, folks – while I will always rock out the single shots, I’m starting to love me some 24FPS.  So with no more rambling, please take a gander at my very own promo video!

Oh – be sure to watch it in HD – it’s just that much better.

– Jon

Home Grown Ads.

Hey y’all! Sorry it’s been a bit since the last post – Finals week sort of took up my time. But now I’m back and ready to rock out some new work!

Let’s start with a finish. Over the last few months there have been regular posts about a series of group adverting projects. We’ve seen hygene products, security systems, summer-y desserts… No we finish the series in the real estate industry.

Our task for this last project was to design a pair of single page ads, a 2-page spread, a billboard, and a commercial. The task was intended to focus on the service industry, so we chose the real estate sector (specifically residential real estate.

I’ll skip the long-drawn breakdown of why we did what we did – Enjoy!

Oh – and fair warning: the video is REALLY cheesy.

High Tech Self-Promo

This has been in the works for about 3 months now.

Since the start of term, I wanted to put together a booklet – kind of like a process book (showing clients how I get to the end of a project).  So, I did.

I won’t ramble about it, as it’s intended to be fairly self-explanatory.  I wouldn’t mind some thoughts and opinions, though.

Whadaya think?

– Jon

 

 

The urban surfer

A bit ago I had the opportunity to shoot some subject matter I had been lacking: a full-on skateboarding promo campaign.

My cousin is a fairly skilled longboarder.  (For those of you who don’t know – long boarding is like a cross between skateboarding and surfing, all preformed on – you guessed it –  a long board.)

He actually won the board.  It was a literary competition illustrating why each entrant love long boarding and should win the board.  Mike Strong won.  This thing is worth hundreds of dollars.  It’s a big deal.

The problem is that we both live in Michigan… and Mike won his Loyal Dean board in December.

Basically he had to stare at it an wait for almost 5 months.  So, when spring rolled around, we hit the asphalt.  He busted some moves and gave the board a run for its money.

Check out some of the series!

– Jon

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It’s Summer and I’m Polish.

It’s just about summer and as far as I’m concerned, that means festivities.

Now, I don’t know about where you live, but in my neck of the woods (Metro Detroit) there are fairs, events, and festivals EVERY SINGLE WEEKEND from Memorial Day to Labor Day.  However, there is one kick-off that draws people from a really really long way off.

The Orchard Lake St. Mary’s Polish Country Fair.

This thing is straight up awesome.  Forget the corn-dogs and elephant ears for a second – most fairs take a few days to set up the rides and pavilions.  This one takes 2 WEEKS.  It started small and insignificant about 40 years ago… as of last year, it topped 110,000 attendees.

North American Midway Entertainment puts on the show (they’re the “world’s largest traveling outdoor amusement park”).

There are, of course, many a photo opportunity at this thing.  For your viewing pleasure – here’s a little gallery from my trip to the fair yesterday.  If you’d like to check out the rest, or pick up a print, be sure to swing over to the full event gallery!  <– (link).

-Jon

With Great Power Comes Great Responsibility – Part 1

I’ve been kicking this one around for a bit.  It’s going to be a 2-parter and I really feel it has some important stuff to consider.

I’d like to talk about retouching or “Photoshopping,” as some people refer to it.  What I’m specifically talking about is the difference between intention and an afterthought.  Often these days, with a basic knowledge of the software and a library of filters and actions, a common mindset is “I’ll fix it in post,” or “I’ll just ‘shop’ that out later.”

NO SIR!

The issue with that mindset is that it does nothing to enhance photographic skill.  Think about the 3 basic parts of an exposure – aperture, ISO, and shutter speed.  With proper control, you have to sacrifice less for a fantastic image.  Instead of having an over-exposed image, it could be sharper, less noisy, or have a deeper depth of field.  Of course your specific taste factors in, but the point is not to assume you can “fix” the picture later.

Millions of people around the world use the same software.  The odds are that someone, somewhere has processed their picture the same way.  But, every single person has had different experiences.  That why we’re different.  If more of the final picture comes from the initial capture and less from post-processing, then that much more of the picture will be unique – coming from a moment in time that you and only you experienced in just that way.

This doesn’t stop at camera settings – not even close.

If you’re composing a scene and taking your time – then take your time.  Move that empty pop can, brush that hair out of the model’s face, take a step to the side so that tree isn’t sticking out of someone’s head.  Take advantage of time and get into the picture.  As cheesy as it sounds: “BE the Photoshop before the image even exists.”

But…that being said.  I’ll get to the point of all this.

There is most certainly room for creative adjustments.  The trick is to think about the final image before the initial picture has even been shot.  That way everything lines up.  If a person is going to be isolated and put into an existing background – think about where the light is coming from.  If they’re going into a picture of a sunset, don’t use on-camera flash.  If the foreground is way lighter than the background, use a tripod and take a bunch of exposures.  It’ll look a lot better.

Of course there are exceptions – If your kid takes his first step… take the picture.  The moment is the most important and you’re working in a pretty short window.  If a fly lands on your lens as you take the shot, well, you probably didn’t notice.

Before you take a picture, pause for a second and ask yourself – “Is there anything I could fix now, that I won’t need to later?”

So, here I have a selection of a few images that have gone through some post-production.  You can see the initial (out of camera) file along with the final image.  In each instance a handful of last-minute changes were made on location that greatly improved the workflow, the look of the retouching, and that of the final image.

Stay tuned!  Part 2 coming in a few days.

– Jon

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A Wonderfully Delicious Series

Hey!  I shot a menu!  It was a delicious day…

You may have seen this post (in fact my very first post).  For the past 8 months or so, I have been acting as visual/marketing coordinator for a local bowling center (Wonderland Lanes in Commerce, Michigan).

There’s been stuff like advertisement photos, event coverage, high school leagues – basically full coverage.  Even busted into logo and business card designs.

Recently the hard and heavy phase of projects got under way.  Wonderland is home to The Mad Hatter Pub.  However, unlike the everyday bowling bar – this place has some tricks.  Comedy night’s a huge hit, as is Wonderband.  Basically there’s some ambiance you wouldn’t expect.

Of course the food is a welcome surprise, as well.  That’s where the menu comes in.  A little bit ago we began getting the raw “ingredients” set up for all the upcoming promotional material.  With the culinary mastermind, Bobby Durrant, the whole shoot got knocked out in one day.  Now, extra-designy Ashley Lawler is in progress of menu layout.

There’s to be a heck of an unveiling for the new items, but – for you folks – here’s a little sneak peek.

– Jon

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Kansas or Bust.

For those who are unaware – I am currently a student at the Art Institute of Michigan in Novi.  We have a heck of a team of upper level photo students.

This term, 3 of our fellow students participated in the SkillsUSA regional competition for photography.  Brian Doig won silver and Ryan Schafer pulled in a gold.  (That’s 1st in the state, people!)  Now – the national competition in Kansas is looming, and we need to get Ryan to the competition.

A FundRazr account has been established for the cause and needs some support.  Please swing over to the donations page and drop in a couple bucks, if you can.

Also – be sure to check out GO RYAN GO – a Facebook page helping him get to Kansas.  To keep up to date on some stuff our group has been keeping up with recently – swing by our page and quench your curiosity. – (PHOTOCLUB)