It’s rare that I get this geeked about a project, but this one really came together – and we aren’t done yet.
You may recall this post and this post from the last couple months. I have been part of assorted groups focusing on art direction and team-oriented projects. For this round – the assignment was “dessert.” We may have gone a bit off the reservation…
Our focus was on taste – specifically, a taste that you would go through horrible experiences just to enjoy.
For the next few months I’ll be involved in a set of group assignments. It’s basically a practical rundown of job delegation (art director, photography, designer, wardrobe, props, location…) In the end it will provide useful insights into working with a professional team in an environment where everyone has a different opinion and a different eye for art.
These past 2 weeks we’ve been focusing on an ad series for a household product. In terms of the specifics, that was about it. Household product. 3 spreads.
2 other individuals on the team, Ryan Schafer and Nancy Garcia, along with myself decided Listerine, when presented in the right light, could hold some comedic value.
We went with juxtapositions as an a attention-grabber. Enjoy!
And a special thanks to Marcus Samland for releasing his inner nerd in all its glory.