In case you missed it, the best Legend of Zelda game ever (The Breath of The Wild) came out a year ago, today. Every few years the kingdom of Hyrule, once again, finds itself in a perilous fight against the dark forces of Ganon (the main antagonist in the series). The fate of the land rests squarely on the shoulders of our intrepid adventurer and hero, Link.
I’ve been gettin’ retroactive lately.
I’ve been feeling the need to restructure my portfolio – trimming down some spots, bulking up some others, creating new categories altogether… Throughout the process I’ve been looking through my work from early on in my career all the way up to last week. It’s been fascinating.
One of the trends I notice repeating itself is that of the “completely ridiculous.” It seems to be a driving force in a lot of my personal work.
Which brings us to the topic at hand.
2 years ago there was a competition for a scholarship; I had to tell a story in 8 images. As per usual, I put things off and it was dangerously close to the deadline. Then I got a call from the accepting committee, reminding me that I still had not submitted. I confirmed that there were still 4 days left to submit.
They corrected me. It turns out I had gotten the date wrong. I had less than 36 hours.
With the relentless help of Carl Amyoni, we jumped into action.
In a 30-hour shooting spree we planned the shoot, bought the props, found the locations (3 different cities), shot the pictures, and ran post production.
The project won 2nd place in the nation.
I share with you – NERDMAN.
For the next few months I’ll be involved in a set of group assignments. It’s basically a practical rundown of job delegation (art director, photography, designer, wardrobe, props, location…) In the end it will provide useful insights into working with a professional team in an environment where everyone has a different opinion and a different eye for art.
These past 2 weeks we’ve been focusing on an ad series for a household product. In terms of the specifics, that was about it. Household product. 3 spreads.
We went with juxtapositions as an a attention-grabber. Enjoy!
And a special thanks to Marcus Samland for releasing his inner nerd in all its glory.