I’ve always tried to add humor to my projects. Recently I came up with an idea for an ad campaign and approached one of my long-term clients about putting it together.
Meeting With the Talent
I’ve been talking with the regional talent agencies to be a referred vendor. Figured it was time for some new portrait promos.
A Project of Furry Proportions
Hooray! I’ve been waiting quite a while to share this one with you guys, but I had to iron out the finer details first.
Way back in the spring, I began doing video work for The Michigan Animal Rescue League. The promo spot caught the attention of one of their 
sponsors, The Urban Dog, an all-natural dog food and supply store out of Rochester Michigan.
After a fairly lengthy amount of planning and conceptualizing, we settled on an advertising project that would include a promo video, a series of ad posters, and a collection of interviews about the store.
Then the fun started.
Probably a good 80% of the dog owners I know graciously allowed me access to their furry family members. After a couple months of video, photography, editing, audio selecting, and post processing – the project is locked, loaded, and ready for you, the loving audience.
Also, be sure to swing by TheUrbanDogStore.com to see what they’re all about. I learned a lot on this project I wish I had known years ago about maintaining a healthy diet and lifestyle for your dog.
And I’d also like to mention how massively thankful I am to everyone who helped my out and let me borrow your dogs for the afternoon.
Check it!
Jon
And now for something slightly different.
Boy howdy! Do I love me some minimalist posters.
We have a photography club at my school. I’m the president. As such, I spend some time promoting it and designing attention-grabbing visual aids.
I’ve been wanting to do some stuff like this for a while and figured it would be a good excuse.
– Jon
Shooting ad photos. It’s theraputic.
I always like building little sets. I did one with a drawing figurine (that’s for a later post).
It’s fun because of the details. OK it’s also a nightmare because of the details; but when you get to the end and can say that you hand crafted every single insignificant piece of the image, it’s just a good feeling.
I wanted to shoot an ad. Lucky for me, the alcohol industry puts out a new flavor of something or other every 12 hours or so (that may be an exaggeration, but not by much). Anywho, it afforded me the opportunity to come up with a project for myself that hadn’t been done before. … Now, before I continue, I must say – when it comes to liquor, I’m a purist. If it’s already good, don’t mess with it.
This is the exception.
Bacardi pulled off something special here. If you’re a spiced rum kind of person, you should go try it…. actually you should try it while you finish this post. It would really enhance the experience…. but I digress.
I wanted to make an ad and to do so, I tore through an ENTIRE bag of charcoal to find/make just the right pieces. Those chunks of wood – scavenged from a tree that was recently “chipped.” Spent an hour getting the blackening “right.” ARTS AND CRAFTS, PEOPLE.
So take a gander and see what you think. I like the top one, everyone else likes the “smokey” shot. Comments always welcome.
– Jon
JonKPhoto 