story – JonKPhoto

Hooray! I’ve been waiting quite a while to share this one with you guys, but I had to iron out the finer details first.

Way back in the spring, I began doing video work for The Michigan Animal Rescue League. The promo spot caught the attention of one of their sponsors, The Urban Dog, an all-natural dog food and supply store out of Rochester Michigan.

After a fairly lengthy amount of planning and conceptualizing, we settled on an advertising project that would include a promo video, a series of ad posters, and a collection of interviews about the store.

Then the fun started.

Probably a good 80% of the dog owners I know graciously allowed me access to their furry family members. After a couple months of video, photography, editing, audio selecting, and post processing – the project is locked, loaded, and ready for you, the loving audience.

Also, be sure to swing by TheUrbanDogStore.com to see what they’re all about. I learned a lot on this project I wish I had known years ago about maintaining a healthy diet and lifestyle for your dog.

And I’d also like to mention how massively thankful I am to everyone who helped my out and let me borrow your dogs for the afternoon.

Check it!

Jon

I’ve been gettin’ retroactive lately.

I’ve been feeling the need to restructure my portfolio – trimming down some spots, bulking up some others, creating new categories altogether… Throughout the process I’ve been looking through my work from early on in my career all the way up to last week. It’s been fascinating.

One of the trends I notice repeating itself is that of the “completely ridiculous.” It seems to be a driving force in a lot of my personal work.

Which brings us to the topic at hand.

2 years ago there was a competition for a scholarship; I had to tell a story in 8 images. As per usual, I put things off and it was dangerously close to the deadline. Then I got a call from the accepting committee, reminding me that I still had not submitted. I confirmed that there were still 4 days left to submit.

They corrected me. It turns out I had gotten the date wrong. I had less than 36 hours.

With the relentless help of Carl Amyoni, we jumped into action.

In a 30-hour shooting spree we planned the shoot, bought the props, found the locations (3 different cities), shot the pictures, and ran post production.

The project won 2nd place in the nation.

I share with you – NERDMAN.

– Jon

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Tag: story

A Project of Furry Proportions

Oldy but a Goody