A Project of Furry Proportions

Hooray!  I’ve been waiting quite a while to share this one with you guys, but I had to iron out the finer details first.

Way back in the spring, I began doing video work for The Michigan Animal Rescue League.  The promo spot caught the attention of one of their TheUrbanDogD56aR07aP01ZLsponsors, The Urban Dog, an all-natural dog food and supply store out of Rochester Michigan.

After a fairly lengthy amount of planning and conceptualizing, we settled on an advertising project that would include a promo video, a series of ad posters, and a collection of interviews about the store.

Then the fun started.

Probably a good 80% of the dog owners I know graciously allowed me access to their furry family members.  After a couple months of video, photography, editing, audio selecting, and post processing – the project is locked, loaded, and ready for you, the loving audience.

Also, be sure to swing by TheUrbanDogStore.com to see what they’re all about.  I learned a lot on this project I wish I had known years ago about maintaining a healthy diet and lifestyle for your dog.

And I’d also like to mention how massively thankful I am to everyone who helped my out and let me borrow your dogs for the afternoon.

Check it!

Jon