In case you didn’t know, I love animals. It’s gotten to the point that I’ll count out the approximate footsteps and speed of movement necessary to “accidentally” cross paths with a dog and owner walking vaguely toward me from a quarter mile away.
A few weeks ago, I mentioned a project in the works that may or may not have involved assorted non-makeup like materials in place of actual cosmetics.
Well here’s the project. But first – let me dig through a few minutes of back-story.
I was given an assignment to “create a project.” … … OK – for all of you non-art people out there, let me lay this out. When someone essentially says “Do something,” it’s a problem. See, no many project ideas you have tucked away for a rainy day, that level of challenge instantly negates any of your previous concepts. What they’re really saying is, “So, you think you’re creative, huh? Think you got a head on them shoulders? Fine. Bring it. Show me what you got. It better be MIND-BLOWING.”
This invariably leads to panic attacks and a violent barrage of second guessing yourself.
But that is all leading up to the real point…. This dude –> Caleb Charland. He takes (what I like to refer to as) “pictures of science.” Whether it’s actually science or just looks “sciencey”is irrelevant. The point is that he inspired me to make things. Things like catapults and dead-falls.
Then I thought, “What could I use such harmful devices for that would be photographically interesting?” AH HA! —- Splattering my friends and acquaintances with assorted food and art mediums.
So it began.
But after a few days of though i realized that things I could fling really only came in lumpy, liquidy, flakey, or powdery consistencies and that I would quickly run out of delivery methods. So, I racked my brain further.
That’s when I went to Rite Aid to get something (probably razors or soap or something). BUT! While I was there, I couldn’t help but notice the 5-foot tall posters of seductive looking ladies flashing their mascara-ridden lashes at me.
Then it just clicked in my head like a bad-idea shotgun chambering a round of inappropriate.
People flip through “Cosmo” and see models making ridiculous faces then say to themselves “if I use that makeup, I could look equally as stupid.” OK, they probably don’t say that, but it’s sort of the unconscious process that goes on.
I got to thinking, what would happen if I got people to slather their visages with Alphabet Soup, corn starch, or pizza toppings? Would marinara be the new black in next summer’s line up?
No. Probably not… But I still got people to do it.
It’s rare that I get this geeked about a project, but this one really came together – and we aren’t done yet.
You may recall this post and this post from the last couple months. I have been part of assorted groups focusing on art direction and team-oriented projects. For this round – the assignment was “dessert.” We may have gone a bit off the reservation…
Our focus was on taste – specifically, a taste that you would go through horrible experiences just to enjoy.