Back With the Best of Both Worlds!

Well hey there, folks!

Nope – I didn’t drop off the planet and I didn’t take a crew position on the H.M.S Galactica. In reality the answer’s a bit more boring.   Life’s been busy, projects have been in flux, and work’s been less visual and more consultation-based.

Over the last 6 months I’ve acquired some new clients, started fresh projects with previous clients, and been on a number of adventures.  Why, I even started teaching at an accredited institution and have been presenting a growing series of motivational presentations directed at upcoming professional creatives.  (So, I can safely say you should be expecting some content that’s excited to jab at your cerebral cortex.)

To kick things off, I’d like to showcase a recent project.  It took about a month to put together and ended up producing one of the best outtake reels I’ve ever shot. (That’s coming a bit later).

Going on a year and a half ago, I put out this post for a recently finished project.  Canine Resolution contracted me for a branding package, photo series, and promo packets.  It’s now 18 months later and video’s the name of the game.

I’ll give you a quick rundown.

Canine Resolution is the Metro Area’s best dog training institution.  No – really.  They just won 1st place in the 2014 Detroit A-list Competition for “Best Dog Trainer.” They work in all programs from puppy and the A.K.C Canine Good Citizen Program, to agility, scent training, and schutzhund (attack training). Their program shuns shock collars or negative reinforcement and promotes simultaneous training of owner and dog.  All things considered, it’s pretty awesome.

So, let your eyeballs be entertained and soak in the official Canine Resolution Commercial.

– Jon

A Tale of Two Businesses (Mine and Yours)

A QUICK NOTE:   THIS POST IS A BIT LENGTHY, SO I’VE CUT IT DOWN TO THE NITTY-GRITTY  IF YOU WOULD LIKE TO READ THE WHOLE THING, THE STORY CONTINUES AFTER THE PICTURE.  IT’S A FUN-FILLED BACK-STORY OF HOW I FOUND MYSELF WORKING MULTIMEDIA FOR INDEPENDENTLY OWNED BUSINESSES.

NOW ONTO THE POST!

I’ve decided to make an official upgrade in my business.  Up until now, I have primarily offered photo services, with additional media upon request.  JonKPhoto is now actively marketing a full selection of media services, from photo and video, to advertising and social media.

Basically, if you think your company could stand to have a classier look, market more effectively, and acquire more customers, give me a ring and we’ll chat.

In the meantime, I’ve been working on a brochure for the multimedia services.  It’s a bit of a read, but there’s a pretty solid rundown of the primary forms of media that companies need and why they’re important.

– Jon

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… and now a little bit of back story.

Still as sporadic, slightly more understandable.

hello

A question I get a lot is “What have you been up to?”  or sometimes “What projects have you been working on?”  There are assorted variations of this question, but they pretty much all mean the same thing.

I usually respond with… OK – no.  There is no usual response, because it’s so rare that I have more than one current project sharing similarities that we can just pretend it doesn’t happen.  Next week I may be working with an architectural-agricultural hybrid company, a local animal shelter, a community-based restaurant, and a national organization conducting a student competition.  I mention these examples because there was a week last summer where those were the open projects I was working on.   (It was a busy week).

So when I answer the first question and describe my current clients, I’m almost always greeted with the same follow up question, “Oh, wow.  So you’re taking pictures for ALL those?  What are the pictures of?”

Ah.

This seems to be the general consensus about my company and I figured it was time to elaborate a bit on what I do.

Let me begin by saying this is a completely understandable thought process and if you glance up to the those giant words at the top of this page, you’ll agree with me.  I began my company as a photographer and for all my dabbling and involvement in other forms of media, if I find myself going a week at a time without using my camera I get all shaky and my hair starts falling out… OK it’s not THAT bad, but I do find myself daydreaming about the next project in which I’ll actually get to create an image.

So, honest and true, when I’m face to face with a person and they mention that they’ve heard I’m a photographer, I don’t mine.  In fact I actually get a bit of pride out of hearing that.

But when it comes to clients (we’re talking businesses, here) I regularly find that they’re trying to put out new media and have over half-a-dozen contractors assigned to as many different things… and none of them are even talking to each other.

It makes sense for each person to have their own style and that’s what gives a healthy dose of diversity to any good marketing campaign.  But for the finished collaboration to come together in a clean fashion there has to be… well, collaboration.

That’s where I come in.

I may be a photographer, but I’m also a videographer, graphic designer, consultant, and advertising professional – and my client list is rather, shall we say, varied.

More than that, I work with a tight-knit group of media professionals that specializes in everything from web design, branding, and marketing to layout, copy-writing, and packaging.  So when a project on a massive scale comes along or when six assignments come in at once, that are just too much fun to turn down, I can still guarantee success and some top-notch quality.

In the end, when I explain what I’m working on for a certain client, people aren’t usually expecting my answer.

So, I made this to help me explain things a bit more clearly.

– Jon

I scream, you scream, we all scream…

It’s rare that I get this geeked about a project, but this one really came together – and we aren’t done yet.

You may recall this post and this post from the last couple months.  I have been part of assorted groups focusing on art direction and team-oriented projects.  For this round – the assignment was “dessert.”  We may have gone a bit off the reservation…

Our focus was on taste – specifically, a taste that you would go through horrible experiences just to enjoy.

As with each previous set – our teams got shuffled before-hand.  This time around Jessica McIntyre, Brian Doig, Nancy Garcia, and myself got our sweet tooth on.

– Be sure to swing by in the next week or so – we’ve got some video with your name on it.

**No dogs, street-fighting girls, or business men were seriously injured in the making of these images.**

 

– Jon