A question I get a lot is “What have you been up to?” or sometimes “What projects have you been working on?” There are assorted variations of this question, but they pretty much all mean the same thing.
I usually respond with… OK – no. There is no usual response, because it’s so rare that I have more than one current project sharing similarities that we can just pretend it doesn’t happen. Next week I may be working with an architectural-agricultural hybrid company, a local animal shelter, a community-based restaurant, and a national organization conducting a student competition. I mention these examples because there was a week last summer where those were the open projects I was working on. (It was a busy week).
So when I answer the first question and describe my current clients, I’m almost always greeted with the same follow up question, “Oh, wow. So you’re taking pictures for ALL those? What are the pictures of?”
Ah.
This seems to be the general consensus about my company and I figured it was time to elaborate a bit on what I do.
Let me begin by saying this is a completely understandable thought process and if you glance up to the those giant words at the top of this page, you’ll agree with me. I began my company as a photographer and for all my dabbling and involvement in other forms of media, if I find myself going a week at a time without using my camera I get all shaky and my hair starts falling out… OK it’s not THAT bad, but I do find myself daydreaming about the next project in which I’ll actually get to create an image.
So, honest and true, when I’m face to face with a person and they mention that they’ve heard I’m a photographer, I don’t mine. In fact I actually get a bit of pride out of hearing that.
But when it comes to clients (we’re talking businesses, here) I regularly find that they’re trying to put out new media and have over half-a-dozen contractors assigned to as many different things… and none of them are even talking to each other.
It makes sense for each person to have their own style and that’s what gives a healthy dose of diversity to any good marketing campaign. But for the finished collaboration to come together in a clean fashion there has to be… well, collaboration.
That’s where I come in.
I may be a photographer, but I’m also a videographer, graphic designer, consultant, and advertising professional – and my client list is rather, shall we say, varied.
More than that, I work with a tight-knit group of media professionals that specializes in everything from web design, branding, and marketing to layout, copy-writing, and packaging. So when a project on a massive scale comes along or when six assignments come in at once, that are just too much fun to turn down, I can still guarantee success and some top-notch quality.
In the end, when I explain what I’m working on for a certain client, people aren’t usually expecting my answer.
So, I made this to help me explain things a bit more clearly.
– Jon
JonKPhoto 