For the past month, I’ve been working on a project multiple people have referred to as “a perfect fit.” It’s basically what I was made for.
I got an email the other week from a media company in Ann Arbor. It was a request for environmental portrait photography for a client of theirs – a Metro Detroit shipping/trucking company. The dates lined up, details worked out fine, and I was on board with the project.
Who’s the client? Con-way Inc. Oh – cool.
So the project brief and shot list came… Hang on a second. Something’s not right. This isn’t Con-way’s address. This is the address for Menlo Intl. I know that because my father has worked there for years.
A number of years ago – maybe 3 or 4 – I did a class project, designed to make use of my major for someone’s benefit. My mother manages nursing education at Sanctuary at Faser Villa, a Metro Detroit senior care center, part of the Trinity Health System. This particular center hosts a number of yearly parties for their residents.
In other words, things lined up nicely.
Throughout the growth into my career, I got a boatload of experience shooting events and operating on-site photobooths. For a couple years my girlfriend and I brought a photobooth setup to the senior center; she ran the booth, I shot candids. Over time I began dabbling in video and eventually brought it into the mix. Now each time we attend an event, she shoots pictures, I shoot video.
It’s kind of interesting, working within a set group of people. When you shoot any given event, be it a wedding, or Mitzvah, or company picnic, you have to read the crowd and get a feel for the people. Pinpoint the couple guests who are super outgoing and seem to exude happiness into whatever group of people they happen to be near. You’ve gotta learn the venue and figure out where the best light is. You also have to try to anticipate the event schedule and be in position before things happen. In the end, you’ve gotta do the best you can and work with what you’re given.
But shooting the same event each year gives a different edge. It’s especially pronounced in a setting like a senior center. Activity schedules tend not to change much (it’s difficult for the residents if things change all the time). The setting is the same (it’s in the same building each time). Also, for the most part, the residents live there full time, meaning the attendees at the parties tend to remain fairly consistent.
So, instead of a reset each time, I get to work with the information about the event, guests, and venue I had from the previous party and build on it. It’s unique in comparison to my experiences shooting parties and events.
The most recent party we attended was the Annual Harvest Ball, an Autumn-themed event they host every October. Check out the video below!
Well hey there, folks!
Nope – I didn’t drop off the planet and I didn’t take a crew position on the H.M.S Galactica. In reality the answer’s a bit more boring. Life’s been busy, projects have been in flux, and work’s been less visual and more consultation-based.
Over the last 6 months I’ve acquired some new clients, started fresh projects with previous clients, and been on a number of adventures. Why, I even started teaching at an accredited institution and have been presenting a growing series of motivational presentations directed at upcoming professional creatives. (So, I can safely say you should be expecting some content that’s excited to jab at your cerebral cortex.)
To kick things off, I’d like to showcase a recent project. It took about a month to put together and ended up producing one of the best outtake reels I’ve ever shot. (That’s coming a bit later).
Going on a year and a half ago, I put out this post for a recently finished project. Canine Resolution contracted me for a branding package, photo series, and promo packets. It’s now 18 months later and video’s the name of the game.
I’ll give you a quick rundown.
Canine Resolution is the Metro Area’s best dog training institution. No – really. They just won 1st place in the 2014 Detroit A-list Competition for “Best Dog Trainer.” They work in all programs from puppy and the A.K.C Canine Good Citizen Program, to agility, scent training, and schutzhund (attack training). Their program shuns shock collars or negative reinforcement and promotes simultaneous training of owner and dog. All things considered, it’s pretty awesome.
So, let your eyeballs be entertained and soak in the official Canine Resolution Commercial.