A Tale of Two Businesses (Mine and Yours)

A QUICK NOTE:   THIS POST IS A BIT LENGTHY, SO I’VE CUT IT DOWN TO THE NITTY-GRITTY  IF YOU WOULD LIKE TO READ THE WHOLE THING, THE STORY CONTINUES AFTER THE PICTURE.  IT’S A FUN-FILLED BACK-STORY OF HOW I FOUND MYSELF WORKING MULTIMEDIA FOR INDEPENDENTLY OWNED BUSINESSES.

NOW ONTO THE POST!

I’ve decided to make an official upgrade in my business.  Up until now, I have primarily offered photo services, with additional media upon request.  JonKPhoto is now actively marketing a full selection of media services, from photo and video, to advertising and social media.

Basically, if you think your company could stand to have a classier look, market more effectively, and acquire more customers, give me a ring and we’ll chat.

In the meantime, I’ve been working on a brochure for the multimedia services.  It’s a bit of a read, but there’s a pretty solid rundown of the primary forms of media that companies need and why they’re important.

– Jon

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… and now a little bit of back story.

History Repeats Itself

When it rains, it pours.  When it rains dogs… well, speaking in meteorological terms, that’s impossible, but the idea of it is straight awesome.

The last three posts were all about our fuzzy, drool-covered, blanket-hogging, best friends.  So I see no need to stop while we’re on a roll.  Here’s dog post numero 4.

Back in another life (it was something like 6ish years ago) I worked at a dog training company for about a year.  Recently I got back into the whole Rescue League scene and organized a pet adoption fundraiser (That post down there has all the nitty gritty).  Well, in the process of organizing the whole thing, I found myself in touch with that very same trainer.

You’ll never guess what happened.

OK, you probably will.  I mean, why else would I be writing a post about this?  So to answer the question that’s clearly been screaming from the dark recesses of your mind: YES!  Yes I have taken even more pictures of dogs.  Not only that, but I also re-branded his company.  It looks pretty spiffy if I do say so myself.

Also – not sure how many of you fine folks have adopted or are about to adopt, but I would like to mention that Canine Resolution has my highest level of approval when it comes to learning how to make the best of your time with your best friend.  Tell ’em Jon Kopacz sent ya.

Here’s some pretty stuff.  Have a gander!

– Jon

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Still as sporadic, slightly more understandable.

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A question I get a lot is “What have you been up to?”  or sometimes “What projects have you been working on?”  There are assorted variations of this question, but they pretty much all mean the same thing.

I usually respond with… OK – no.  There is no usual response, because it’s so rare that I have more than one current project sharing similarities that we can just pretend it doesn’t happen.  Next week I may be working with an architectural-agricultural hybrid company, a local animal shelter, a community-based restaurant, and a national organization conducting a student competition.  I mention these examples because there was a week last summer where those were the open projects I was working on.   (It was a busy week).

So when I answer the first question and describe my current clients, I’m almost always greeted with the same follow up question, “Oh, wow.  So you’re taking pictures for ALL those?  What are the pictures of?”

Ah.

This seems to be the general consensus about my company and I figured it was time to elaborate a bit on what I do.

Let me begin by saying this is a completely understandable thought process and if you glance up to the those giant words at the top of this page, you’ll agree with me.  I began my company as a photographer and for all my dabbling and involvement in other forms of media, if I find myself going a week at a time without using my camera I get all shaky and my hair starts falling out… OK it’s not THAT bad, but I do find myself daydreaming about the next project in which I’ll actually get to create an image.

So, honest and true, when I’m face to face with a person and they mention that they’ve heard I’m a photographer, I don’t mine.  In fact I actually get a bit of pride out of hearing that.

But when it comes to clients (we’re talking businesses, here) I regularly find that they’re trying to put out new media and have over half-a-dozen contractors assigned to as many different things… and none of them are even talking to each other.

It makes sense for each person to have their own style and that’s what gives a healthy dose of diversity to any good marketing campaign.  But for the finished collaboration to come together in a clean fashion there has to be… well, collaboration.

That’s where I come in.

I may be a photographer, but I’m also a videographer, graphic designer, consultant, and advertising professional – and my client list is rather, shall we say, varied.

More than that, I work with a tight-knit group of media professionals that specializes in everything from web design, branding, and marketing to layout, copy-writing, and packaging.  So when a project on a massive scale comes along or when six assignments come in at once, that are just too much fun to turn down, I can still guarantee success and some top-notch quality.

In the end, when I explain what I’m working on for a certain client, people aren’t usually expecting my answer.

So, I made this to help me explain things a bit more clearly.

– Jon

Gettin’ All Kinds Of Corporate

On an occasional basis, I do some work with Third Estate Design, a graphic media company out of Tecumseh, Michigan.

In October, they forwarded me to a client who needed some imagery of their keynote speaker.

Vital Skills Intl. Is a unique and interesting company based in Rochester, Michigan.  They essentially teach companies and employees how to achieve consistent results through an understanding of proper confrontation and conversation management.  As an added bonus to the job, I’m picking up quite a few tips and tricks.

The job is 3 stages long and I’ve just finished up the first part – Candid Event Coverage.

Stay tuned for updates featuring portraits and video spots.  And be sure to check out their site!

– Jon

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